Ragu Debuts Most Disturbing Ad Ever During Olympics

We couldn’t believe what we were watching during a commercial break from the Olympics. It seemed like a simple advertisement for the family-friendly pasta sauce Ragu, but oh, it was so much more.

In the new spot, an innocent kid walks into his parents’ bedroom looking for his mom only to come out with a horrified expression on his face. The lovely background music explains his shock: “Parents in bed, but it’s just 8 o’clock. That’s why they taught you you should always knock.” Eww. Of course, the first thing this child needs is a bowl of pasta with Ragu — not years of therapy — or at least a birds and the bees talk.

Their slogan at the end is just perfect. “A long day of childhood calls for America’s favorite pasta sauce” Because walking in on your parents doing it is totally an everyday occurrence.

Watch the disturbing ad below.