What a great promotional stunt!

North Face is a popular brand around the world. To have some fun, they made this little shop have the floor retract forcing the customers to climb the wall. That's when they're presented with a contest.

They have 30 seconds to climb to the top and jump off to retrieve a nice new coat. If they grab it, they get to keep it. How fun!

Now if only they'd have a contest like this at a candy shop.