Compared to today, the 1960s were a weird time.
Things that just wouldn't fly today were commonplace back then. Take, for instance, this TV commercial for both a Ford Mustang AND a Post cereal called Rice Krinkles.
For any business to survive there has to be some affective advertising. There's a billboard on the 101 in California that is the epitome of solid advertising. It certainly has people talking and taking that second look and scratching their heads.
There is nothing new about reading in the bathroom, although a couple of young men are doing their best to change the way we do it by filling the restroom walls of businesses full of toilet paper printed with advertising and coupons.