Jack White Debut’s Rollin Record Store At SXSW [VIDEO]

JACK WHITE's newest project is a record store on wheels. In a video posted on YouTube, Jack says a new survey shows that 97-percent of all high-school students have never been to a store that sells nothing but records. So, he came up with the Third Man Rolling Record Store. The big yellow truck is filled with vinyl records for sale, plus turntables, a microphone and a state-of-the-art sound system so the truck can also be used for live performances. It will make its debut next week in Austin, Texas, and then travel all over the country.