The best pranks are always the ones that involve plausible endings. A corpse jumping out of a casket in an elevator is probably not going to ever happen in real life (zombie apocalypse not withstanding). But getting lipstick on your collar can honestly happen innocently...
Have you ever had your head in the clouds, then totally miss something? We all have, but not all of us have almost killed our dogs over it. This guy did: NOTE there's no sound on this video.