McDonald's will launch a Super Bowl ad campaign promoting it's new form of payment, "lovin'."

No, not that kind of "lovin'. Lovin' to McDonald's means selfies and hugs. During participating times at participating stores only, you'll be able to pay for your meals with hugs and selfies.

We're not sure if this is coming to any of the Wyoming stores yet, but assume we'll learn more when the ad campaign rolls out during the Super Bowl. The lovin' campaign is expected to begin Monday and continue through Valentine's Day.