Harvick Switching from Bud to Busch in 2016
Kevin Harvick's No. 4 Chevy will have a different look in 2016.
Anheuser-Busch will switch the branding from Budweiser to Busch as sponsor of the reigning Sprint Cup champion's ride.
The news was released in a statement from Lucas Herscovici, vice president of consumer connections at Anheuser-Busch.
"We are committed to the sport of racing, the fans and the Stewart-Haas Racing team we support -- specifically the No. 4 car of Kevin Harvick."
"To that point, and given we evaluate all of our sports properties on an annual basis, we will be shifting our brand equity in Harvick's car and team from Budweiser to our Busch beer portfolio for the 2016 NASCAR season," he continued.
Harvick's people at SHR are just as excited about the new possibilities.
"We've had tremendous successes with their logo donning our car and look for that to continue as we close out the 2015 racing season. With that said, we are excited to celebrate the Busch brand not only returning to NASCAR, but returning to the sport on our team."
Harvick is the Sprint Cup points leader.