A few weeks ago, Producer Joe was eating chick peas out of a bowl in the studio during "The Free Beer & Hot Wings Morning Show."

We noticed how much the chick peas looked like Kix cereal. We figured if we couldn't tell the difference between the two, that most people probably wouldn't either.

So after the show Thursday, we sent Joe out as part of the Chix Kix Street Team.

His goal was to get as many people as possible to sample the hot new cereal, Chix Kix!

Source: Free Beer & Hot Wings